When I started in advertising, the key channels clients focused on were really only Press, Radio & TV. Now, with social media and digital at the forefront of the marketing mix, the environment you have to work in is not just more challenging - but more exciting! I’ve created campaigns for Brand Awareness, Direct Response, Acquisition, Lead Generation and Engagement. The core of my advertising work is now Facebook & Instagram oriented - along with display advertising -but I still love to create ‘old school’ press ads. These are but a few examples of what I’ve done - I’d love to take you through other examples!